





Create Brand
The foundation of an effective job search campaign is to fully understand and convey your value proposition. As a prospective candidate in the job market, you are selling You, Inc. The process of establishing your personal brand is determining the solutions and services you offer and how to position your value for specific opportunities.
Work with your coach to guide you through developing your personal brand.
What is a Personal Brand?
Learn what a personal brand is and the importance
of having one to be competitive in a job search.
Building a Personal Brand
Learn the key building blocks of an effective personal brand
to use as a foundation of your job search strategy.
Understanding Your Value Proposition
In a highly competitive job market, demonstrating your
value proposition is critical. Learn a key factor in elevating
your position as a "must-have" prospective candidate.

Develop Accomplishment Statements
Use this worksheet to develop accomplishment
statements to showcase your value proposition.