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Create Brand

The foundation of an effective job search campaign is to fully understand and convey your value proposition. As a prospective candidate in the job market, you are selling You, Inc. The process of establishing your personal brand is determining the solutions and services you offer and how to position your value for specific opportunities.

Work with your coach to guide you through developing your personal brand.​

What is a Personal Brand?

Learn what a personal brand is and the importance

of having one to be competitive in a job search.

Building a Personal Brand

Learn the key building blocks of an effective personal brand

to use as a foundation of your job search strategy.

Dartboard Bullseye

Establish Career Objective 

Before you begin a journey, you need to know where

you are going. Use this worksheet to create your objective.

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Identify Core Competencies

Use this worksheet to identify core competencies
you possess that are critical to your targeted role
.

Understanding Your Value Proposition 

In a highly competitive job market, demonstrating your

value proposition is critical. Learn a key factor in elevating

your position as a "must-have" prospective candidate.

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Develop Accomplishment Statements

Use this worksheet to develop accomplishment

statements to showcase your value proposition.

© 2025 Meridian Resources, Inc.

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